I remembered this thread and wanted to make one more comment. Michelle is absolutely right, pH is raised, usually with ammonium hydroxide, to produce DVI culture that has high enough CFUs per gram. At home or in your small lab, if you want to try and bump up the CFU count, you can try using milk with a higher casein content. This is because casein is a buffer and will absorb the acid produced.
A good balance between pourability and casein content is 11% protein. Meaning use skim milk that should have something like 3-5% protein, and add nonfat dry milk to bring it up to 11%, then UP the mixture by boiling it, let it cool to target temp, and inoculate. You should be able to get about double the CFUs as with regular milk. And remember to chill the whole thing as soon as you reach target pH, per the targets I mentioned earlier for thermo and meso, to prevent the acid from killing the viable bacteria.