Hello Merlin and welcome to this site and forum.
Wow, so don't you have a great job! As someone once said, "do something you love and you'll never have to work a day in your life", or something close to that. I and I suspect most readers here will be very envious!
I'm not sure how the members of the Forum can help you with ideas and experiences but we'll try.
I started this website and forum partly as I also like cheese and partly because I wanted the challenge of building a website and partly because to my surprise, I couldn't find a good Cheese Forum! It's really just getting started and thus very hard to find unless like you say, one stumbles across it. For example if you do a google search on Cheese Forum you get very poor hits. Any ideas on how to make it easier to find would be appreciated, plus anything you'd like to contribute would be great such as how your business works as I have no idea.
Thanks for your support . . . John.