I know that here in Aussie, competition from the "big guys" drives out the small dairy owners, unless they can sell a specialized product, ie: raw milk, cheeses and yoghurt. Here as they are not allowed to sell raw milk, or the required licence is so expensive, that one dairy sold their milk as bath milk. What you did with it from there was up to you.
Also the big chain supermarkets "water down" the milk, so that in the end it is only about 35% milk, with the rest additives, thus allowing them to sell the product so cheaply. They also have the heavies over the industry, because of the quantities that they buy, and most dairy's are just breaking even with the renumeration that they are paid for their milk.
So I end up not quibbling over the price, (my local store knows that I am buying in bulk, so has given me a cut on the amount that I buy), knowing that I am helping a "little guy" stay in the market place, and provide a quality product.
I know that when I hand craft something from quality ingredients, I don't appreciate it when people expect me to price my product according to the price of an inferior quality product. If they don't want quality, then don't buy my produce.
Ok off my soap box now.