Tanana, culture bacterias are subject to attack from bacteriophages, viruses. Much like enzymatic action, phages have specificities - they can only attack certain bacterial strains, with certain receptors. "Phage alternative" is a means to basically deal with the ubiquity of phages - they are everywhere. There are many tools to deal with them. "Phage alternative" simply means a culture rotation, to minimize the buildup of phage concentration in a given culture stock.