Yup. It's a case of "mind over matter" I guess.
Everybody knows cheese to be yellow, so they want wat their farmiliar with, although the colour has no effect on the taste.
Here they sell white cheddar in the shops & charge more for it than yellow cheddar lol.
My next cheese I'm going to make Saturday I'm going to make the top half of the cheese white & the bottom half yellow.
Should look interresting when it's cut.
I'm lucky to be able to make a 6kg cheese every 2nd day.
Here is the cheese I made today & 2 days ago.