George, Steff, this is a strange one and I think that the Dept. of Ag. and Markets are smoking something. I didn't see any of that in "part 2" of the circular.
Cheddar is not a DOP cheese and has no standards. No one owns the name or has interest in protecting it and there is nothing about it that puts it in its own rules and regulation. In fact, I am quite sure that they are out of judrestiction to make assertions related to your marketing and branding when it's not related to disclosure of ingredients, expiration date, weight, identification of the dairy plant, truthful nutrition facts etc. Cheddar is neither a brand name, trademark, patent, protected origin, nor is it any health claim or disclosure of facts. Is there some massive scale cheddar fraud where people make tommes and goudas and label them Cheddars at the public's dismay? How id this even within their jurisdiction?
Don't get me wrong, they have lots of reasonable rules and food should be regulated but this is overzealous. Thankfully there are the Weston A. Price foundation and the Farm-to-Consumer Legal Defense Fund to keep them in check. Why are they wasting your time? ...and more importantly since when do you make cheddar? I am still planning to come up and see you again Steff. Been super busy but didn't forget you. Got those pyramid moulds you asked for now. About 40 of them left in stock