But regarding that video, do they actually say anywhere that the herbs and spices filmed are the ones that go into the brine? It just seems bizarre that they would say "the ingredients are a great big secret, known to only 2 producers in the world" and then show them all neatly labelled! 
I had just taken that section of the film to be stock footage of "herbs and spices".
The group of people that I was discussing the notion with toyed with the idea that it was stock footage as well, but being as what we can see in the video matches up with what we know of the flavor profile, and there are clearly more bins of spices in the room than the ones shown in the video. PLUS, they don't say a word about proportion or mixing technique... We decided that the herbs shown were likely correct, taking into account too that most people aren't as cheese obsessed as we are, the video was in English and the bin labels were in german, and for some herbs there wasn't a label at all...
Just think about cheese. EVERYONE KNOWS that cheese ingredients are milk, salt, rennet, and lactobacillus cultures... The only difference between a cheddar, a gouda, and a skyr is procedure... But it makes a heck of a difference in the end product!
