All the other guys above this post are correct with their advice.
I build websites for a living and I know a thing or two about promoting a site and my advice for you are:
Optimize your website for search engines. google up "SEO" and you will learn a lot of techniques
I went to your site and notice that your title (the text across the title bar of the browser) just says thecheesewhey.com)- that is not considered "optimized". Change the title to the name of the product that you are trying to promote plus a little description (i.e. finest home and professional cheese making equipment) - there's a lot more to this but it's gonna take me a lot of time if I where to explain the details.
somebody suggested adwords. by all means go for it but be careful not to target keywords that a lot of people are using- unless you have a big budget.
promote your links to forums and classifieds.
I think you have a good product to sell and finding a niche wont be a problem. Promote your site with proper SEO techniques and you will reap the rewards.